Local, Quality Sod, With Speedy Service Locally owned and operated, we welcome your sod inquiries and look forward to meeting all of your sod needs.Owner, Rick D Alessio, grew up in his family s well-known sod farm business that started in the 1950s in South Florida. The family business eventually relocated north to service the Volusia and Flagler County areas of Central Florida. In March of 2008, Rick and Rhonda D Alessio formed their own company now known as R and R Sod Farm, Inc.Our sod is sand grown locally on our farm in New Smyrna Beach, Florida. Being sand grown develops a more mature root system and a natural environment for when the sod is reestablished.